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Quality website design always translates into online sales, strengthening your brand, while complementing brick-and-mortar sales and traditional advertising. So, if your website is characterized by simplicity, differentiated design, easy navigation, rich descriptions and excellent content, then it meets the basic requirements to stand out on the internet. In fact, the longer a visitor stays on your website, the more likely they are to choose the products and services you offer. And, if the overall user experience is positive then visitors will choose and recommend you.
- Keep your homepage clean and simple
- Create great content with rich product descriptions
- Design a unique design that represents your brand
- Make your contact information easy to find and use
- Optimize your website for Google (SEO)
- Build a technically sound website.
1. User experience
So, if your website features high loading speed, simplicity in design and easy navigation, it meets the basic conditions needed to increase the Conversion Rate. Whereas, the longer a visitor stays on your website, the more likely he is to choose your products and recommend your brand. In conclusion, if the experience of the visitor and potential buyer is positive then your brand will be strengthened and your online sales will also increase the physical sales of your business.
The design of web pages aims at the user’s experience, the so-called User Experience (UX) in the language of the internet. The benchmark in the world of brick-and-mortar sales is the consumer experience – which of course all marketing departments strive to improve. The reason, of course, is none other than branding, increasing sales or even creating a community, a trend and behavior for a company’s products. Web design, then, has exactly that effect – strengthening a brand, increasing online sales, brick-and-mortar sales, and creating a unique identity that will be recognizable to consumers.
2. Great content
The design of a store, a package, the design of each product is part of your brand. And, of course, what we call design is not just aesthetics but also how an application, a product or even a space works. In website design we focus on unique aesthetics and functionality which will offer a unique experience to the user. Furthermore, the approach of a web presentation page should always be holistic. That is, technology, design and content must be harmoniously combined with each other, always starting from the customer’s needs. Rich content is a very important factor on the internet, first for visitors and then for search engines. The infamous phrase ‘Content is the king’ uttered in 1996 by Bill Gates is still just as relevant today – maybe even more so.
3. Web Analytics
When we refer to content, we mean the quality of the text, i.e. the copywriting of the page. The quality of photos, videos, etc. A title can make all the difference, while the quality of the image can change the web analytics of your page in an impressive way. People look for quality in content that creates, through the browsing experience, trust. Therefore, for visitors and consequently for search engines, the quality of the content has a catalytic role in the performance of an application on the Internet. And online performance is always about user behavior. If the visitors of a website ‘show’ interest in its content – this will be reflected in the website’s analytics through various indicators. We conclude, therefore, that the design quality of a website and its content are the most effective method of sales and branding, always combined with the quality of products and services of any professional or company.
4. Unique design
Starting from the analysis of the needs of a professional, a company and the industry in which it operates, we can design the presentation website and/or the online store that will work multiplying the most powerful advertising you already have, which is none other than the customers who recommend you to their circle. Therefore, our online presence does not replace the quality of products and services already provided by a professional or a company – but it acts as an amplifier for their brand while, of course, it is also the most effective tool to market new products, new releases, etc. Besides, the internet has been created to support every professional and business activity in all markets regardless of language and culture.
5. Digital Marketing
All businesses, but especially small and medium-sized ones, always have a limited budget for investments and marketing, while operating costs are often the most important cost. The central idea in the development of a small business is to develop it with own resources and means. And, this is exactly the value of the internet – that a relatively small investment has multiple and cumulative benefits. Meanwhile, time always works in favor of the entrepreneur because the traffic of a good website or an eshop usually increases over time, unlike what happens in traditional marketing. So digital marketing can become the driving force behind the growth of a small or medium-sized business, or one that, however, already has competitive products but little impact on the market.
6. Google and new markets
The immediate next step when we have a perfect presentation website or an eshop that works satisfactorily for us in the local market, is to open up to new markets. The ‘new’ market is usually defined geographically, in which of course SEO Marketing has a main role. That is, we work with the same language in different regions and thematic searches or with a second and third language, which means that our website will immediately begin to be displayed in search engines, such as Google, and in other languages when there are relevant searches. The benefits are obvious in all sectors, but especially in Tourism, Trade, Industry and others. Designing websites for hotels or for selling products is an extremely popular option for strengthening a brand in the local as well as international market.
Contact us – so we can plan together, your next step in the Internet world.
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