A taste of Tik Tok

How businesses can take advantage of the fastest-growing social media platform.

We hear you scream as you start reading this article. You’re probably tired of hearing that traditional advertising is dead and Tiktok is the only way to reach the younger generation, known as Generation Z. Maybe you are wondering what Tiktok is and what to publish in it. Well, while many businesses use TikTok, very few have understood that it is the most appropriate platform for fast and effective viewing.

What is Tiktok?

In short, it is a social media application to share short videos. TikTok has become the pioneer of trends. From the music, we dance to, from Fitness and Wellness tips to destinations worth visiting to TikTok shopping suggestions (also known as the hashtag #tiktokmademedoit). If you are planning to organize your Tiktok account organically, you will need time investment from you to get positive results.

Who uses TikTok?

The application has over 1 billion active users who continue to grow rapidly! Also, although the majority of users are up to 29 years old, almost 40% of users are from 30 to 50 years. It is also a very committed audience – the average user of Tiktok opens the application up to 8 times a day and can devote an average of 50 to 80 minutes daily to the application.

Tiktok’s general rules:

1. Get a feel of the app by looking for content on the Discovery page. Navigate by discovering trending hashtags and the most popular video by category.

2. Everything has to do with viral content, and even a few accounts can gather millions of views in a video if creative.

3. The best performing TikToks are the ones that are easily replicated by users, even if it’s just a copy of an existing trend. But our advice is this: Be sure to research the current trend very well!

4. Repeated views, structured videos, notifications, comments, likes as well as video performance, ‘gain’ increasing promotion from the platform. Also, videos using modern sounds and hashtags enhance their projection.

5. The content of TikTok should be unique to the platform, but it is worth promoting on Instagram as well. Although Instagram will not greatly promote content with the TikTok watermark.

6. Remember that other users will tag you in a video with their own experiences with your product. A brief tour of similar videos is important to help as you think of new content as they show you what users like about your brand.

Best practices for Tiktok.

1. Quick reaction is the key – detect the trends and adjust to them. The same goes for the sounds that their listening dominates fashion.

2. Post regularly and use captions/hashtags (especially #FYP, #Foryou, and #Foryoupage) are more likely to succeed.

3. Do not use content from other social media platforms, unless you want to bring your followers from one to the other. The content of TikTok should have been created for TikTok.

4. For video, use graphics that draw attention to the first seconds. Encourage your viewers to see the video to the end.

Some content ideas for TikTok that are effective for business.

1. BTS (Behind the Scenes) An excellent example is @maezthegreat – a restaurant employee who posted content on how their potatoes are made in a video that garnered over 3.5 million views! You could try something similar – everyone wants to know what’s behind the ‘scene’!

2. And finally, Tiktok is a great way to create excitement, passion, and humor. Use this platform to create human relationships and highlight your business. Take @ryanair for example, which now has 1.2 million Tiktok followers with over 33.2 million likes. The secret of its development? It remains at the top of the trends while maintaining a “human” voice, consistently and humorous videos. The results? It may be the most effective in Tiktok.

That’s everything – some ideas and tips to start your trip to TikTok more easily. If you are a fan of Tiktok and want to upgrade your view, don’t hesitate to contact us. Each business, and each product has its own unique story.

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