In an era in which Google gives advertisers less and less data, the Quality Score of Google Campaigns remains a key parameter, which practically defines the cost per click. Here we will describe what the Quality Score is and how you can improve it.

What is Quality Score?

The Quality Score is an assessment of the quality of your ads, keywords, and website. (Landing Page). Οι διαφημίσεις με υψηλό Quality Score gradually reduce the cost per Clickand improve advertising positions. Google AdWords Team

Google’s goal is to provide an excellent user experience and one of the ways they do this is to promote advertisers with the most relevant and quality ads. To achieve this, they give each keyword to each Google Ads a quality Score, based on many factors related to user experience. Higher quality ads will be shown more for specific keywords and less comparative costs.

Parameters that affect the appearance of an advertisement are:

• Expected number of clicks, taking into account the historical performance of your account. Good performance of an account is positively evaluated.
• Advertising relevance, which associates your advertisement with the keywords to your account.
• Experience in your website, which includes the relevance, speed, and quality of your website. Google aims to promote ads that offer a positive user experience.

So what does a high-quality score mean?

A high quality score means you have searches of a keyword in which your ads:

1. Correlate with the search term
2. Users are driven to a website with user experience
3. Your advertising history is better than your competitors in search of similar terms.

How often is the Quality Score updated?

The Google Ads Quality Score is constantly updated to take into account changes to your site, ads, and your history. In practice, given the use of historical data, the Quality Score will take some time to reflect the changes made.

But why does the Quality Score matter?

Remember that the higher your score – the better the Google AdWords meet the needs of the users, and therefore the less they will charge you for each click. Cheaper click involves lower costs per conversion rate.

If you have a higher score than your competitor, you can achieve the same position on the search engine results page at significantly lower costs. The best place on the results page implies more conversions at reduced costs. On the other hand, a low Quality Score means increased costs per click, fewer appearances, and, therefore, fewer and more expensive conversions.

Improvement Quality Score: Five (5) Tips for 10/10 Score.

Follow our suggestions to see a high-quality score in your account:

1. Custom advertising

Customize your ad to the keywords. Try to include your keyword in your ad to improve its relevance and user experience, which in turn will increase your conversions.

2. Detailed account structure

Create your Google Ads account so that you have a large number of targeted ads. Also, use a single keyword Ad Group for high-traffic searches.

3. Build quality websites

To which website or footer are you directing Google Ads traffic? Your website can multiply the performance of your ads. A website that offers experience and information to the user can increase up to 500% the performance of an advertising campaign, while all other parameters remain the same. This means a significant return on your investment.

4. Focus on optimization

Remember to constantly review and update your ads and your website. Testing different ad versions can provide insight into what leads to a higher Quality Score and which ad performs best (A/B Testing).

The best practice is to boost your top-performing ads and remove or replace ads that return average results. Using this method, you should see continuous improvements in the performance of your ads over time.

Contact Anveto Marketers today and discover digital marketing. Our campaigns offer the best Quality Score, while our websites offer a superior user experience.