The pandemic brought digital transformation to many companies earlier than expected, but this change of culture came to stay. In general, more and more entrepreneurs believe that design is synonymous with quality – while at the same time, it is the most effective way to distinguish a product or company.

Design can transform an organism from the inside – and this kind of change of culture can prove vital to the survival and development of many companies.

The Decade of Design

A radical change is expected in the role of design in marketing as well as in the functionality of products. Companies will invest in the design of their products – while benchmarking their design team’s ability. 20 years ago, companies investing in design were in areas where aesthetics were a competitive advantage such as fashion, automotive and more recently consumer electronics. Now, design exists in every industry!

Design in web design is a competitive advantage

New technologies and digital channels change the terms and rules for marketing – if you want to increase your sales, content, and users are now in the spotlight. Large and small businesses have to focus on users – that’s exactly what the design does. The obsession with excellent quality and user experience is a very powerful competitive advantage.

In the past, a decent digital platform could make a brand stand out. Now, decent is not enough – user friendliness and special experience are increasingly vital factors that we need to take into account for each brand and its products.

Design is the catalyst of change

Design and innovation are often the first to stop a business during a difficult period. However, it is the most effective way to lead to change. If your product is outdated? If you notice that users are frustrated or abandoning your product or service? Then you have to turn to the design!

Design and innovation are often the first to stop a business during a difficult period. However, it is the most effective way to lead to change. If your product is outdated? If you notice that users are frustrated or abandoning your product or service? Then you have to turn to the design!

However, method and collaboration are often more effective than analogies. If your ratio is appropriate, but the results are still not as expected, then it is a team and culture issue.

Design culture benefits businesses and consumers

A key problem with investment in design is that it cannot be measured by conventional methods. The key lies in creating an ecosystem of great experiences like Apple or Nike. These companies embody good design at their core.

The value of the design lies in the creations that are popular with users, while at the same time inspiring them to share it with others. Understand your customers and their needs, ‘read’ technology trends and then design your product. Sales and marketing cannot “save” a bad product. The quality product needs design and the powerful brand, ecosystem.