It is no exaggeration to say that social media determines how we communicate and reproduce content on the Internet. And, while initially, static images dominated social media, and overall the internet – the creation of quality video is the content of powerful engagement. In addition to Google advertising, social media are communication channels that can be used for business and product branding through user experience.

However, the times when all you needed were a “good” photo, with an inventive caption and some hashtag, to post your viral post have passed irreversibly. With more than five billion active users on social media – world brands, small businesses, and influencers, everyone competes for users’ attention. ΤThe question, of course, is: How do we distinguish and remove the ‘noise’ to get users’ attention? It is called ‘Content Is the King,’ and therefore, creating a quality video can make a difference.

Let’s look at the data:

Statistics show that videos create up to 1,200% more notifications than texts and pictures together! Last year, the number of video spectators worldwide amounted to over 2.6 billion, and this number is projected to reach 3.5 billion by 2024.

Corporate videos have doubled on YouTube and tripled on Facebook. Twitter reports that a video is six times more likely to be retweeted than a tweet with a photo or text alone. While TikTok’s appearance and popularity, it becomes clear that social media platforms are investing in the video.

How can you increase your sales with quality video – content?

Greater return on investment (ROI): The data shows that good quality video has a much higher investment efficiency, increasing your conversions by 80% – which translates to a sales increase.

The video on social media is essential for television advertising: The video creates confidence – its content is offered for storytelling, investing in viewers’ feelings, and allowing the brand to connect better with its audience.

The video is excellent for optimizing (SEO Marketing): Statistics show that you are 50 times more likely to be classified on the the first page of the search results (SERP) if you have the built-in video on your website. Which, of course, depends on the website deveopment.

Target a young audience: It is often said that new users and consumers are a difficult audience – but the video is the most effective way to reach them. Three out of four users, from the dynamic, young audience, watch videos on their mobiles for more than two hours a day.

Do you want to improve your video – content?

Here are the top video rules:

1. Be clear about your goals – behind every successful campaign is a strategic strategy.
2. Target your audience that you are essentially competing with everyone else on the internet, so determine what your target is. How old are they? At what stage of the day do they watch videos? What do they want to learn?
3. Do not forget the proper lighting and background music. Also, if your video is educational, it can be used to present products and services in e-commerce when building an eSHOP.
4. Use subtitles. This ensures that your video is comprehensive and suitable for all viewers and potential buyers.
5. Finally, follow up using statistics from social media platforms. Optimizing each campaign is market research and deeper knowledge of your audience, such as Google Analytics 4 is used to promote Google. (Read more in Transition to Google Analytics 4)

Successful case studies in video marketing?

Evian Water is a company that knows how to capture its audience and not only. It creates premium-quality videos with lots of shares and views. Watch the video “Baby & Me” that went viral with over 68 million total views.

Red Bull dominated video marketing long before it became a trend. With more than 10.3 million YouTube subscribers, Red Bull uses videos to show “true” life stories with her flagship cartoon.

So if you want to create a powerful brand, but you’re not sure where to start, contact today with a different digital agency, Anveto Marketers.

Anveto Marketers is an award-winning web design studio in Athens and London.