Connecting an online store (eSHOP) to Skroutz is a strategic move for any business aiming to boost its visibility and sales. In today’s digital landscape, a presence on Skroutz is not merely optional—it is virtually essential for those wishing to compete effectively in the Greek market.

In this article, we will cover why the connection is important, how to establish it correctly, tables with technical details, and an extensive FAQ.

Why connect your eSHOP with Skroutz?

1. Increased visibility

Skroutz attracts millions of visitors every month who are looking for products. Your presence on the platform:

• It brings in new customers.
• It increases traffic.
• It boosts brand awareness.

2. Collection of evaluations

User ratings on Skroutz:

• They boost the eSHOP’s credibility.
• They boost the confidence of new customers.
• They provide valuable information for improving products and services.

3. Automated product management

By connecting via Skroutz:

• Prices and available quantities are updated automatically.
• Manual update time is reduced.
• Mistakes that could lead to negative customer experiences are avoided.

4. Competitive advantage

Having a presence on Skroutz allows you to compare yourself with other suppliers and showcase your unique offers, thereby gaining more customers.

How to connect your eSHOP with Skroutz

Step 1: Registration and approval on Skroutz

• You are creating a business account.
• Submit the necessary documents and certifications.
• Obtain the API key or FTP details for the product feed.

Step 2: Create a product feed

What is a product feed?

The product feed is a file (XML or CSV) containing all the products from your e-shop, along with information such as:

• Title
• Description
• Price
• Availability
• SKU / Product Code
• Product category

Example of an XML feed structure:

<product>
<id>12345</id>
<title>Smartphone XYZ</title>
<description>Screen 6.5″, RAM 8GB</description>
<price>499.99</price>
<stock>10</stock>
<category>Electronics / Mobile Phones</category>
</product>

Step 3: Connect feed to Skroutz

Method	Description	Advantages	Disadvantages
FTP Upload	Send the feed to Skroutz via FTP.	Simple, stable	Manual update if not automated
API Integration	Using the Skroutz API for real-time updates	Automatic updates, without delays	Requires a developer
Plugins / Modules	Ready-made plugins for WooCommerce, PrestaShop, and Magento.	Quick installation, automation	Potential limited customization options

Step 4: Updates and maintenance

• Set up daily or weekly feed updates
• Monitoring of defects and rejected products
• Review and improvement of descriptions, photos, and SEO keywords

Common mistakes to avoid

1. Outdated prices
2. Inadequate product descriptions
3. Poorly designed images
4. Failure to track inventory
5. Non-compliance with Skroutz category requirements

FAQ – Frequently Asked Questions

1. What is the cost of connecting to Skroutz?

Registering a business on Skroutz is free, but the platform charges a commission on each product sale originating from the Skroutz website. This commission typically ranges from 1% to 3% per product, depending on the category. For instance, technology products may carry a lower commission compared to home goods or fashion items.

Additionally, costs may include the development or customization of the product feed, API integration, or the purchase of plugins for WooCommerce, PrestaShop, or Magento. If you opt for an automated solution, the investment can be modest and quickly recouped through increased sales.

2. Do I need technical knowledge to create a feed?

A product feed can be created in three ways:

1. Use of a ready-made plugin/module: For platforms such as WooCommerce, PrestaShop, and Magento, there are ready-made plugins that automatically generate the feed in XML or CSV format. They require no programming knowledge, and updates happen automatically.
2. API Usage: The Skroutz API enables real-time product and inventory updates. A developer’s assistance is required here to integrate it with your e-shop.
3. Manual feed creation: For small stores, you can create the feed in Excel/CSV format and upload it manually via FTP. This is more time-consuming and requires regular updates.

3. How often should the product feed be updated?

The update frequency depends on the nature of your products and prices:

• Daily: For products that frequently change in price or have limited stock
• Weekly: For stable products without significant price or inventory fluctuations.
• Real-time updates via API: For e-shops with a very large number of products and dynamic pricing, real-time updates via API ensure that the information on Skroutz is always accurate.

A delay in notification can lead to problems such as:

• Orders for products that are no longer available
• Negative reviews
• Loss of trust from new customers

4. What should I pay attention to regarding product categories?

Skroutz features predefined categories, and correct product mapping is crucial for visibility.

• Incorrect categorization: Your products may not appear in relevant searches, reducing the chances of sales.
• Proper categorization: Increases the likelihood of appearing in searches for relevant products and improves the user experience.

Tip: If a product doesn’t fit exactly into a category, select the closest one and use clear keywords in the title and description.

5. Can I promote products with offers or discounts?

Yes, and it is a very important marketing tool on Skroutz. Products with special offers appear with a specific badge, increasing the likelihood of clicks and purchases.

• Advantages:
  • Increase in CTR (click-through rate)
  • Sales boost
  • Best-in-class competitiveness
• Important: Price and discount updates must be accurate and frequent to avoid confusing customers.

6. What is the Skroutz API and why should I use it?

SkroutzAPI is a technical interface that enables direct communication between an eSHOP and Skroutz. By using the API, you can:

• Update prices and stock levels in real time.
• Add new products without delay.
• Avoid manual errors and delays.
• Monitor product analytics and sales.

Implementation requires a programmer, but for large or dynamic stores, the investment pays for itself quickly, as data accuracy leads to more sales and fewer customer issues.

7. How important is SEO for product descriptions?

Crucial. Skroutz essentially functions as a product search engine, and proper use of SEO improves visibility and sales.

What to do:

• Use keywords in the title and description (e.g., “Smartphone 128GB Android”).
• Clear and understandable presentation of features
• Adding high-quality images with alt text
• Filling in technical specifications (e.g., color, size, material)

SEO on Skroutz does not differ much from traditional SEO and can significantly increase conversions, especially for competitive product categories.

8. Is there a limit to the number of products I can upload?

No. You can upload hundreds or even thousands of products, but:

• Large feeds must be updated automatically via API or plugin.
• It must be ensured that all products have the correct categorization, price, stock, and description.
• Skroutz prefers error-free feeds in the correct XML/CSV format.

Failure to properly update a large number of products can lead to problems such as order cancellations or negative reviews.

9. How can I track product performance on Skroutz?

Skroutz provides reporting and analytics tools that show:

• Which products appear most frequently?
• Clicks and conversions per product
• Abandonment rates
• User ratings and comments

Based on this data, you can improve descriptions, images, and prices to increase sales and boost customer trust.

Conclusion

Connecting the eSHOP with Skroutz is a strategic tool for:

• Increased visibility and sales
• Automated product management
• Enhancing credibility

A properly structured connection ensures that prices, availability, and product descriptions remain up-to-date, while simultaneously reducing management time and increasing customer satisfaction.