It’s no exaggeration to say that social media shapes the way we communicate and share content online. And while static images initially dominated social media—and the internet as a whole—creating high-quality video is the key to driving strong user engagement. In other words, beyond Google advertising, social media are communication channels that can be used for business and product branding through the user experience.

However, the days when all it took was a “good” photo, with a creative caption and a few hashtags, for your post to go viral are gone for good. With more than five billion active users on social media—global brands, small businesses, and influencers—everyone is competing for users’ attention. The question, of course, is: how can you stand out and cut through the “noise” to capture users’ attention? As the saying goes, “content is king,” and therefore creating high-quality videos can make all the difference.

Let’s look at the data:

Statistics show that videos create up to 1,200% more notifications than texts and pictures together! Last year, the number of video spectators worldwide amounted to over 2.6 billion, and this number is projected to reach 3.5 billion by 2024.

Corporate videos have doubled on YouTube and tripled on Facebook. Twitter reports that a video is six times more likely to be retweeted than a tweet containing only a photo or text. Meanwhile, with the rise and popularity of TikTok, it’s clear that social media platforms are investing in video.

How can you increase your sales with quality video – content?

Greater return on investment (ROI): The data shows that good quality video has a much higher investment efficiency, increasing your conversions by 80% – which translates to a sales increase.

The video on social media is essential for television advertising: The video creates confidence – its content is offered for storytelling, investing in viewers’ feelings, and allowing the brand to connect better with its audience.

The video is excellent for optimizing(SEO Marketing): Statistics show that you are 50 times more likely to be classified on the the first page of the search results (SERP) if you have the built-in video on your website. Which, of course, depends on the website deveopment.

Target a young audience: It is often said that new users and consumers are a difficult audience – but the video is the most effective way to reach them. Three out of four users, from the dynamic, young audience, watch videos on their mobiles for more than two hours a day.

Do you want to improve your video – content?

Here are the top video rules:

1. Be clear about your goals – behind every successful campaign is a strategic strategy.
2. Target your audience—remember that you’re essentially competing with everyone else online, so identify who your target audience is. How old are they? At what time of day do they watch videos? What do they want to learn?
3. Don’t forget about appropriate lighting and background music. Furthermore, if your video is educational, it can be used to showcase products and services in e-commerce, during the creating an eSHOP
4. Use subtitles. This ensures that your video is accessible and suitable for all viewers and potential buyers.
5. Finally, follow up using the statistics from social media platforms. Optimizing each campaign involves market research and gaining a deeper understanding of your audience—for example, using Google Analytics 4 for Google advertising. (Read more Switch to Google Analytics 4)

Successful case studies in video marketing?

Evian Water is a company that knows how to captivate its audience—and beyond. It creates high-quality videos that get a lot of shares and views. Check out the “Baby & Me” video, which went viral with over 68 million total views.

Red Bull dominated video marketing long before it became a trend. With more than 10.3 million subscribers on YouTube, Red Bull uses videos to showcase “real-life” stories through its iconic cartoons.

So if you want to create a powerful brand, but you’re not sure where to start, contact today with a different digital agency, Anveto Marketers.

Anveto Marketers is an award-winning web design studio based in Athens and London.